1、How to Create the Sustainable Travel Products Customers WantW H I T E P A P E RD E C E M B E R 2 0 2 2In collaboration with AccentureContentsForewordExecutive summaryPurpose of the reportKey insights1 Introduction1.1 The urgency of sustainable T&T development2 Sustainable travel behaviour and the sa

2、y-do gap2.1 Studies on sustainable traveller behaviour2.2 The sustainability say-do gap3 T&T industry sustainable products approach3.1 Defining sustainable travel products in the carbon emissions space3.2 Case studies3.3 A look ahead evidence from other industries4 Recommendations5 Conclusion5.1 Cal

3、l to actionContributorsEndnotes344677101012151522272932323435Cover:Borchee,Getty Images Inside:Getty Images 2022 World Economic Forum.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,including photocopying and recording,or by any informatio

4、n storage and retrieval system.DisclaimerThis document is published by the World Economic Forum as a contribution to a project,insight area or interaction.The findings,interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Econo

5、mic Forum but whose results do not necessarily represent the views of the World Economic Forum,nor the entirety of its Members,Partners or other stakeholders.How to Create the Sustainable Travel Products Customers Want2ForewordAs the travel and tourism(T&T)industry recovers from the impact of the CO

6、VID-19 pandemic,the urgency of the need to combat climate change and other sustainability challenges has increased dramatically.In response,T&T companies are setting new sustainability targets while governments,regulators and customers push for accelerated action.Moving the T&T industry towards a mo