1、HOW TO PROMOTE NFT GAMES IN SOUTHEAST ASIA CONTENTSFOREWORDPART 1Southeast Asia Market InsightsPART 2 NFT:Challenges and OpportunitiesPART 3Ad Formats:Use Formatting to Capture Players AttentionPART 4 Creativity in Market:Popular Creative&Market TrendsPART 5 Global Creative Solutions for Real Growth

2、CONCLUSIONHOW TO PROMOTE YOUR NFT GAMES IN SOUTHEAST ASIA01031723283539 FOREWORDAccording to a new study by strategic consulting and market research firm BlueWeave Consulting,the global non-fungible token(NFT)market was$4.36 billion in 2021 and is expected to reach a staggering$19.57 billion between

3、 2022 and 2028.Central and Southeast Asia accounted for 35%of the global NFT industry in the past 2021,and Southeast Asia has the highest NFT adoption rate in the world.The high demand and adoption of NFT in Asia cannot be separated from the introduction of GameFi-a combination of game and decentral

4、ized finance that allows gamers to play games and make money at the same time.With large projects such as Axie Infinity generating millions of transactions on the Ethereum sidechain Ronin,the emergence of this type of game has made it possible to create digital gaming assets that can be traded for c

5、ryptocurrency.Video game NFTs are ushering in a user base loyal to the play-to-earn(P2E)paradigm,meaning that games have became a way to earn an income.In Asia,where NFT games are highly popular,they were widely adopted during the pandemic as people used them as a full-time source of income.Continue

6、d innovation in blockchain technology has enhanced encryption and seamless transfers between users,further expanding the use of NFT.However,some gaming companies are steering clear of NFTs for fear of the potential risks.With the practical experience of first-line marketing,Nativexs goal is to provi