1、CONTENTSForewordBreakdown Core Gameplay Into Multiple ElementsReward Ads&Interactive End CardsUA OptimizationCreative Strategies to Boost UA Efforts&Improve CVRA/B Testing&Dynamic Creative Optimization(DCO)Increased optimization&iteration flexibilityCase:How Idle Heroes increased IVR by over 1,100%w

2、ith playable adsBreaking down the core gameplay to highlight the games unique selling pointsOptimizing&iterating playable ads based on target users preferencesCreative TipsLooking To Achieve Global UA Success?010305070809101112161920The mobile gaming industry underwent significant upheaval over the

3、past two years,with reports of global mobile gaming purchase revenue down by 35%in 2021.The privacy paradigm driven by Apples App Tracking Transparency has seen more and more hardcore and midcore games move away from a moneti-zation strategy based solely on IAPs to one that integrates in-game advert

4、ising.Mobile measurement partner,AppsFlyer,has confirmed this with a recent uptick in in-app advertising revenue,driven partly by hardcore gaming.This has resulted in increased advertising traffic for midcore&hardcore games and significant gains in these developers user acquisition efforts.Midcore a

5、nd hardcore advertisers now have more opportunities to use ad creatives to their advantage and showcase their unique selling points to high-quality users.Interactive ads have quickly become a top acquisition format,with playable ads proving successful in lowering ad production costs and increasing c

6、onversion rates.FOREWORD01%of respondents,Q4 2021,Note:ages 1834Dont know41%32%26%23%21%16%If you want to advertise in games bring your best creativeAlways reward advertising time/attention(provide a strong value exchange)Never interrupt a committed(hardcore)gamer in their flowAlways make your adver