1、THE POWEROF INFLUENCERMARKETINGIN CHINAAnd How to Leverage It for Maximum SuccessTABLE OF CONTENTSThe Rise of KOL Marketing in China 01Multi-Channel Networks(MCNs)08Defining an Influencers Following on Top Platforms 09 05How KOLs are impacting Gen Z in China20Case Study 2:Getting 20M+views thanks to

2、 Li Jiaqi,“The Lipstick King”23KOL Promotions:Strategy&Tips 15Case Study 1:Using KOL marketing to triple Facetune2s conversionsInfluencer marketing,more familiarly known as KOL(Key Opinion Leader)marketing in China,has become a crucial element to successful marketing strategies in Chinas digital med

3、ia landscape.The rising popularity of apps like Douyin,RED,Weibo,Bilibili,and Kuaishou has helped boost the power of user-generated content,which,in turn,promoted these content creators to superstar levels of fame with huge followings.Over time,Chinas content creators built what is essentially a new

4、 economy,with their opinions being consumed by millions of users and changing their consumption habits as a result.Whether were talking about downloading a photo editing app,adding a skincare product to their virtual shopping cart,or even booking a trip to an exotic island,Chinas online population s

5、tarted looking to their favorite influencers for tips on what to get next.KOL marketing has proven to be an effective way for brands and performance advertisers to reach their audiences quicker and easier than ever.A large number of advertis-ers still look at this approach as something that only wor

6、ks to boost brand awareness and product purchases.In fact,our experience in this area has shown that running KOL campaigns in parallel with performance marketing campaigns will greatly increase performance ROI.We created this ebook to help you get a good understanding of how important KOL marketing