1、MOBILE ADVERTISING IN LATIN AMERICACONTENTSMarket LandscapeMobile GamingShort-form Video in Latin AmericaOur SolutionsPART 01PART 02PART 03PART 04MOBILE ADVERTISING IN LATIN AMERICAPART 01MOBILE ADVERTISING IN LATIN AMERICAMARKET LANDSCAPELATAM MOBILE MARKET0269%smartphone penetration rate in 2021,w

2、ith forecasts of it hitting 73%by 2025383 Million mobile internet users59%of the total population uses mobile internet as of 202270%Android users28%iOS usersAverage daily time spent per day:4.2 HrsBrazil,Colombia,Mexico,and Argentina were among the worlds most frequent users of social media.Almost 7

3、0%of Brazils digital buyers purchased a product they saw advertised on social media.MOBILE ADVERTISING IN LATIN AMERICA03HRS:MINSSource:GWL“social:The latest trends in social media,”March 1,2022 eMarketer|Insider I 3:4601 Philippines02 Brazil03 Nigeria04 Colombia05 South Africa06 Mexico07 Argentina0

4、8 Ghana09 Indonesia10 Saudi Arabia3:423:413:373:253:253:203:204:083:16Top 10 Countries Ranked by Average Daily Time Spent Using Social Media According to Internet Users in Select Countries Worldwide,Q3 2021MOBILE ADVERTISING IN LATIN AMERICALATAM MOBILE MARKET04MOBILE ADVERTISING IN LATIN AMERICABra

5、zil and Mexico take up more than half of Latin Americas consumer spend on mobile appsAll Other 5.21%Brazil 36.15%Puerto Rico 1.36%Uruguay 1.77%Guatemala 1.80%Panama 1.90%Dominican Republic 1.93%Ecuador 2.08%Costa Rica 2.90%Colombia 4.08%Peru 5.26%Argentina 5.44%Chile 10.52%Mexico 19.60%Brazil 36.15%

6、Mexico 19.06%Country Level Breakdown of the LATAM Mobile Market,July 2020June 2021Consumer Spend05AD SPENDLatin Americas Mobile RevolutionAs Latin Americas economy recovers from the pandemic,the explosive economic growth is benefiting ad spendOverall digital ad spend will see double-digit gains,maki