1、How Technology Marketers Drive Leads on LinkedInQuick Start Guide As the#1 most trusted social platform for four consecutive years1,LinkedIn offers technology marketers a brand-safe environment to engage audiences in the mindset to do business.But first,why do technology marketers advertise on Linke

2、dIn?1 Digital Trust Study,Business IntelligenceTo engage professional audiences who are ready to do business To drive targeted lead generation at scale To maximise return on investment Brands that market on LinkedIn see aAfter their ads were seen on LinkedIn,brands recorded a LinkedIn is effective a

3、t drivingcompared to other social platforms+15%2X higherlift in short-term sales performance+33%increase in purchase intentReturn on Ad Spend(ROAS)Leverage the power of first-party data across 774+million professionalsLinkedIns first-party data is unique because members are incentivised to keep thei

4、r profile accurate and up-to-date to enhance their networking,personal branding,and career opportunities.Use this data to ensure that your marketing messages reach precisely the right audiences across our 774+million members worldwide.And how do they measure success?These benchmarks are based on the

5、 results of all technology campaigns with the objective of lead generation or website conversions that were active on LinkedIn from November 2021 to January 2022.*To help you make sense of your LinkedIn campaign results,we have defined“good performance”using median results and“best-in-class performa

6、nce”as the 75th percentile across your peers.Average CTRClicks divided by impressionsEngagement RatePaid and free clicks divided by total impressions Video View Through RateNumber of views multiplied by 100Video Completion RateCompletions divided by viewsOpen RateTotal Sponsored Message opens divide