1、CPG SECTOR:Chinas Food&Beverage Industry Post COVID-192CHINAS FOOD&BEVERAGE INDUSTRY POST COVID-19Key TakeawaysThe outbreak of COVID-19 in China has produced fundamental changes in the nature of the CPG food and beverage industry which have persisted,even as life has largely returned to normal in Ch

2、ina.C2 Global conducted a survey of 1,135 respondents in Mainland China in September 2020 in order to gain insights into how COVID has changed consumers attitudes towards making food and beverage choices.During the lockdown,Chinese consumers boosted an already advanced online grocery and meal delive

3、ry industry and shifted their purchasing habits away from wet markets and traditional supermarkets.Consumers now demand a multi-channel grocery experience to ensure convenience and the highest safety standards.What started as a trend to combat the virus has now caught on as a new way of life for Chi

4、nese consumers.The popularity of fresh food,and plant-based foods and beverages has sky-rocketed over the past year and is slated to continue to grow.What started as a trend to combat the virus has now caught on as a new way of life for Chinese consumers.The popularity of fresh food,and plant-based

5、foods and beverages has sky-rocketed over the past year and is slated to continue to grow.Retail is shifting towards an“Offline to Online”multi-channel experience for consumersHealth-consciousness becoming the norm post-Covid 19Companies are introducing more nuanced products and placements to fit a

6、wider range of consumersThe Retail Food and Beverage Market Over the past five years,China has continued to see 7-9%year over year growth across the retail sector to reach nearly 18 trillion CNY(US$2.7 trillion)in 2019.Although“Store-Based Retailing”has stayed relatively flat,the growth has been dri