1、The core trends shaping the UK travel landscape in the 2020sTravel in the age of.PART1Universal ActivismPART2The Human DividendPART3Bigger Bolder BrandsPART4Synthetic SocietyContentsExecutive SummaryExecutive SummaryIn the Dentsu Consumer Vision 2030,we identified four overarching themes that will s

2、hape the next ten years in terms of consumer behaviour and brand response.Now,we have applied these themes to more specifically examine how the UK travel sector will change in the next decade and what this means for travel brands.Each is underpinned by three key trendsdeveloped through a thorough,bo

3、ttom-up identification,assessment and prioritisation of the key consumer shifts impacting the travel sector.The research is based on our insight partner Foresight Factorys proprietary UK consumer surveys and trends database;in-depth interviews with a panel of brand and travel experts;a comprehensive

4、 innovation scan;and extensive secondary research and case study analysis.It aims to inspire and inform fruitful discussion regarding changing consumer behaviour and the consequent implications for travel brands through to 2030.As the world adapts to life in the new normal,its time to go back to the

5、 future.3Travel DNA:Executive SummaryPart 3Part 4Part 2Part 1Executive Summary4Staycations and domestic tourism continue to see high demand:In 2021,1 in 4 GB consumers planned to have a holiday in their country more often in the next 12 months than they did before the pandemic,and this peaks at over

6、 1 in 3 Millennials.International travel among GB consumers has not yet rebounded:18%of GB consumers in 2021 planned to holiday abroad more often in the next 12 months than they did pre-pandemic,but 31%plan to do so less often.This propensity towards less international travel holds true even among f