1、Travel brands through the eyes of Responsible TravelersSeptember 2022Living Consumer Intelligence| travel&tourism rankings YouGov and what we doYouGov is an international research,data and analytics group.We have been building an ever-growing source of consumer data for more than 20 years,creating t

2、he richest and most complete understanding of your customers complex lives.We call it living data.Understand what 20 million+registered panel members in over 55 markets are thinking,on over a million-and growing-data points.All brand data in this report comes from our flagship product,YouGov BrandIn

3、dex a powerful,daily brand and competitor tracking tool.Clients can measure brand health,monitor growth,and track advertizing to create an unbeatable strategy.Daily data,from thousands of consumer interviews every day across 54 markets,gives businesses the edge to succeed.We work closely with our cl

4、ients to help them better understand consumer values,their category purchase motivations,and how that aligns with brand values.If you would like to dive deeply into any of the brands or data we mention in this report,please get in touch with us to learn more.Contents4Introduction5Foreword and key ta

5、keaways10Methodology13BrandIndex:Travel brand rankings25DestinationIndex:Destination rankings44Get in the reportHere at YouGovs Travel&Tourism Practice,we believe that we are at a tipping point,with the financial risk to businesses of not following a path to sustainability now much greater than the

6、immediate rewards of doing it.The sustainability trend will only continue to accelerate,and the winners will be those who were first to take their organizations,people,investments,innovation and customers on the journey to be more environmentally friendly and eco-conscious.The aim of this report is