1、HOUSEHOLD CARE TRENDSGLOBALWhat household care consumers want and whynow,next and in the future2023Editors noteAs the experts in what consumers want and why,Mintel is the trusted market intelligence partner to identify the upcoming trends in consumer behaviour,product innovation and marketing tactic

2、s that will impact the future of your business.Mintel was founded by entrepreneurs with a passion for data,and weve been getting it right for over half a centuryfrom consumer research and market analysis to machine learning,artificial intelligence and advanced analytics.The 2023 Global Household Car

3、e Trends are the result of workshops comprised of Mintels team of household and personal care analysts around the world.Our analysts predictions are supported by consumer data from 36 global markets,product launches from Mintel Global New Products Database(GNPD)and evidence from Mintels suite of dat

4、a science and analytics tools.The following is a preview of two trends that Mintel analysts believe will impact consumer demands in the household industry in 2023,over the next few years,as well as 5+years into the future.The full and in-depth insight and analysis of the trends are available exclusi

5、vely to those who subscribe to Mintels premium insightswho should speak with their Account Manager about setting up a meeting to discuss the implications of these trends for their business.All other Mintel clients should speak to their Account Managers about upgrading their subscription to view the

6、full research and recommendations.If youre not a Mintel client,visit to get in touch.We look forward to hearing from you.RICHARD HOPPING Director,Household Care Insights,EMEATable of contents01Home EconomicsAs the need to kill germs gives way to the need to save money,consumers will look to reassess