1、The Deloitte Swiss Watch Industry Study 2022Recalibrating for the futureThe Deloitte Swiss Watch Industry Study 2022|Recalibrating for the future02About the studyThis is the ninth edition of the Deloitte Swiss Watch Industry Study.It is based on an online survey of 70 senior executives in the indust

2、ry,conducted between mid-August and mid-September 2022,and interviews with industry experts.We also carried out an online survey during the same period of 5,579 consumers in the home market and top export markets for Swiss watches:China,France,Germany,Hong Kong,Italy,Japan,Singapore,Switzerland,the

3、United Arab Emirates,the United Kingdom and the United States.Independent in its approach and drawing on our research capabilities,the Deloitte Swiss Watch Industry Study is a holistic industry assessment comprising diverse points of view.The Deloitte Swiss Watch Industry Study 2022|Recalibrating fo

4、r the future031.Key findings 42.Setting the stage 52.1 Reaching new heights,but uncertainty abounds 52.2 Luxury continues to shine,low-end has lost its lustre 62.3 Steady in the West,shaky in the East 82.4 Great expectations?9 2.5 Supply and demand 102.6 Times are tough 113.What makes consumers tick

5、 133.1 Form and function 13 3.2 Buying behaviours 153.3 Deciding factors 173.4 Stand out from the crowd 183.5 Tailor made female-specific timepieces 183.6 Diversified portfolio-watches as an asset 203.7 Penchant for pre-owned 213.8 Playing it safe 224.How the industry is adapting 234.1 As a matter o

6、f priority 234.2 Changing the channel 254.3 Welcome to the(virtual)neighbourhood 26 4.4 Getting to know you 294.5 Pre-owned proliferation 314.6 Greening the approach 345.Conclusion 396.Endnotes 407.Authors,Contacts and Contributors 41ContentsThe Deloitte Swiss Watch Industry Study 2022|Recalibrating