1、The Global Retailers HandbookA guide for success in the new abnormal Leading retail brands thrive with CThe Global Retailers HandbookMethodologyThis years research is drawn from detailed surveys of merchants and consumers across the US and EEA.We surveyed over 9,000 census-balanced consumers from th

2、e US,UK,France,Germany,Italy,Portugal,Spain,and Greece.We also surveyed 500 large-and medium-sized retailers based in the US,UK,France,and Germany.These retailers operate across at least four geographies and comprise a mix of fashion/apparel,cosmetics/beauty,books,games and toys,food and beverage,el

3、ectronics,household,and leisure goods.These surveys ran in July 2022.This report also draws on last years survey of European consumers and merchants(same sample)so as to draw year-over-year comparisons and identify meaningful trends or shifts.276%81%60%33%16%43%60%80%of retailers are worried about t

4、he financial health of their businessof consumers say that the future of retail is online,up from 75%in 2021of consumers say it is important to them to know that the brand they shop with is making efforts to improve sustainabilityof consumers say that the need to budget effectively means they are mo

5、re likely to shop online so that they can identify the best possible value for money on the marketof consumers report using a new digital payment method for the first time,up from 10%in 2021of consumers say they are significantly reducing their spend on non-essential retailof retailers have seen a 2

6、0-50%increase in their tech budget in the past two yearsof consumers will abandon their purchase if worried about the security of the paymentBuilding resilience in retailTodays retail businesses are acutely aware of the challenges they face.However,consumers,while realistic about their own challenge