1、How to Effectively Market to Travel Agents on Global Distribution SystemsNew research demonstrates ways for hoteliers and destinations to capture greater travel agent demandwww.amadeus-Introduction2022 is the year of travel industry renewal,as worldwide hotel occupancy surged past 2019 levels(pre-pa

2、ndemic)for the first time beginning in the spring according to Amadeus Demand360 business intelligence data.But its not just leisure demand driving recovery.Amadeus Agency360 data shows hotel room nights booked on global distribution systems(GDSs)for corporate travel have increased signficantly this

3、 year as well,rapidly closing the gap to pre-pandemic norms.Will this level of demand hold steady through the fall and beyond?Its anyones guess as the industry grapples with many challenges as a result of the pandemic.Now is the time for hoteliers and destination marketers to assess and optimize the

4、ir strategies to better serve their key audiences,including travel agents.Agents are a highly qualified audience that search on GDSs for the best deals for their customers.To become a favored option for travel agents and their clients,learn how to effectively market to them on GDSs with help from ou

5、r latest research.2.How to Effectively Market to Travel Agents on Global Distribution Systemswww.amadeus-About the surveyMarketCast,a leading research and analytics provider,conducted a survey of over 1,000 travel agents to gain their feedback on the current GDS landscape.The study sought to measure

6、 GDS usage and overall travel agent satisfaction as well as evaluate how travel agent awareness and perceptions of GDS advertising has changed since the pandemic began.Agents from 60+countries responded to the online survey,which was shared collaboratively across the Amadeus,Sabre,and Travelport GDS