波士顿咨询(BCG):未来已来美国汽车经销商做好准备了吗_(2022)(英文版)(12页).pdf

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波士顿咨询(BCG):未来已来美国汽车经销商做好准备了吗_(2022)(英文版)(12页).pdf

1、Chronic supply shortages of new vehicles,the transi-tion from internal combustion engines(ICEs)to electric vehicles(EVs),and the emergence of new digital retail business models are all radically changing the ways vehicles are being brought to market.Moreover,they are occurring at a time of mounting

2、concerns that much of the global economy may be heading into recession.The implications are enormous for brick-and-mortar deal-erships.Business models that have traditionally revolved around having ample stocks of cars on their lots and con-ducting business primarily in physical showrooms will have

3、to adapt to supply scarcity.Companies will have to begin engaging with car buyers online.And because EVs require fewer repairs and less servicing,dealers will also have to develop new revenue streams.Dealerships that learn to skillfully navigate this new go-to-market landscape will emerge as the win

4、ners in the years ahead.Our research found that US dealers are confident they will successfully navigate this transformation.They believe that brick-and mortar dealerships will remain the primary channels for purchasing vehicles.They also believe that neither new EV OEMs nor digital marketplaces sel

5、ling directly to consumers will pose serious competitive threats or undermine their business models.We also found,however,that many US dealers may not be adequately preparing for the challenges ahead.They are taking some steps in the right direction,such as by build-ing new digital capabilities to e

6、ngage with customers out-side of showrooms and investing in training and new equipment to support EVs.But dealers are underestimat-ing the speed of the transition to EVs.And many arent making the really big digital push needed to successfully compete with the new players.Chip shortages and pandemic

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