1、Flu(Fighting)Season:FunctionalBeverages&Immunity2EvergiIntroduction&Report MethodologyFunctional Beverages-ImmunityEvergi integrates consumer surveys,social listening,expert analysis,and more in a single platform to create a 360-degree view of emerging wellness attitudes and trends.With in-depth sur

2、vey data integrated with social media,users can filter and get answers on:Consumer DemographicsConsumer Attitudes and Behaviors on Diet,Shopping,Exercise,and moreBrand AffinitiesUsage and Interest on a broad range of products and functional ingredientsEvergiConversations:Social listening data from T

3、witter and Instagram posts utilizing keywords related to wellness.Posts are tagged by product type and subtype,medical conditions,ingredients,need states,and associated keywords.Evergi Consumers:Survey fielded quarterly online with 5,000+US consumers age 21+.Most recent wave was fielded in October 2

4、022.This is a general population survey,census balanced on age,gender,and geography.What is Evergi&How Were different?3Learn more as an Evergi Partner!This report includes just a fraction of the data and insights that Brightfield Group clients receive.Contact us to access the full report and learn h

5、ow consumer insights amplify Point-of-Sale data to help you better understand the roadblocks and opportunities across the CBD market.In the full report,youll learn:Which consumers are in the immunity need stateWhat ingredients consumers are seekingTop delivery vehicles for immunity supplementsMore c

6、ategory spotlights,including Immunity Tonics,Drink Mixes,Tabs,and SupplementsHow brands are standing out in the functional health spaceA deeper look at the competitive landscape and emerging new products.More graphs,data,and detailed visualizations using Evergi consumer dataTo learn more about our s