1、Juan Antonio FernandezBin XuDongsheng Zhou Maria J.PuyueloXin Huang20192019 China Business Survey Juan Antonio Fernandez Bin Xu Dongsheng Zhou Maria J.Puyuelo Xin HuangChina Europe International Business SchoolCopyright 2019 All Rights Reserved.This research was supported by grants from CEIBS1TABLE

2、OF CONTENTSLETTER FROM THE RESEARCH TEAM 3SECTION 1:DESCRIPTION OF THE COMPANIES PARTICIPATING 5SECTION 2:BUSINESS INDICES 11 2.1.CURRENT PERFORMANCE INDEX CPI 13 2.2.EXPECTED PERFORMANCE INDEX EPI 16 2.3.BUSINESS CONFIDENCE INDICES BCI 18SECTION 3:CHALLENGES AND SUCCESS FACTORS 21 3.1.EXTERNAL CHAL

3、LENGES 22 3.2.INTERNAL CHALLENGES 25 3.3.SUCCESS FACTORS 28SECTION 4:FOCUS BY AREA 31 4.1.HUMAN RESOURCES 32 4.1.1.Change in labor force,employee turnover and salary increase in 2018 32 4.1.2.Top Human Resources issues in China 33 4.1.3.Most effective measures to retain employees 35 4.2.SALES AND MA

4、RKETING 36 4.2.1.Competition 36 4.2.2.Market segments and mobility 37 4.2.3.Marketing,Sales and Distribution strategies 38 4.3.RESEARCH&DEVELOPMENT 44 4.4.GOVERNMENT&LEGAL ENVIRONMENT 47 4.4.1.Government relationships 47 4.4.2.Corruption 4823LETTER FROM THE RESEARCH TEAMFigure 1-What is your positio

5、n in the company?n=101845%32%8%5%5%3%1%1%1%ceo/gm/ownerVp/Vice gm/Directormarketing&salesFinanceproject mgr./Bus.Dev.operations&Logisticshr r&DotherWe are pleased to present the 9th annual CEIBS China Business Survey.We want to sincerely thank all of the executives working in China who have particip

6、ated in this survey for their time and valuable contribution.In particular we thank the CEIBS alumni community and current students who have given their support to this research.Our gratitude is also extended to the various Swiss organizations in China and its affiliated companies:Swiss Center China