1、2022 STATE OF CONVERSATIONS REPORT22022 State of Conversations ReportTABLE OF CONTENTSINTRODUCTION 03Methodology 04What Is a Conversational Solution?06EXECUTIVE SUMMARY 07Conversational Marketing 07Conversational Sales 08Conversational Support 09THE STATE OF CONVERSATIONAL MARKETING 10Methodology 10

2、2022 Conversational Marketing Key Findings 12Conversational Marketing for the User 18Conversational Marketing for Businesses 21Conversational Marketing Takeaways for 2023 25THE STATE OF CONVERSATIONAL SALES 26Methodology 262022 Conversational Sales Key Findings 28Conversational Sales for the User 33

3、Conversational Sales for Businesses 41Conversational Sales Takeaways for 2023 43THE STATE OF CONVERSATIONAL SUPPORT 44Methodology 442022 Conversational Support Key Findings 46Conversational Support for the User 51Conversational Support for Businesses 55Conversational Support Takeaways for 2023 58CLO

4、SING THOUGHTS 5932022 State of Conversations ReportINTRODUCTIONIn 2020,businesses flocked to digital solutions in order to navigate the transition to a fully remote world and it worked.Now,with new uncertainties on the horizon,people are on the edge of their seats trying to figure out what to do nex

5、t.Lately,the words“market volatility”have come to haunt news articles,company meetings,and LinkedIn feeds.As a result,many leaders have been asked to cut back on resources,downsize teams,and brace for impact.In the aftermath of rapid digitization,businesses are struggling to make sense of their over

6、flowing tech stacks,disjointed experiences,and siloed teams and its coming at a big cost.According to McKinsey,with increasing buyer demand for seamless experiences,72%of B2B companies that sell via seven or more channels grew their market share in 2021.But its not all doom and gloom.Todays companie