亚马逊云科技：“外行人”眼中的产品经理（2022）（32页）.pdf

1、|“外行人”眼中的产品经理施乔，亚马逊云科技，研发经理|01“外行人”看产品经理02亚麻产品经理必须回答的核心问题03创新文化&机制04给转型产品经理的几点建议目录CONTENT|01“外行人”看产品经理|客户客户 眼中的产品经理懂业务，能赋能能做决定，说话算数能打折|研发研发 眼中的产品经理懂需求能说会道判断力准|销售销售 眼中的产品经理技术大拿会讲故事能解决问题|市场市场 眼中的产品经理了解未来趋势会写文案懂客户心智|产品经理研发市场销售向客户学习业务，将团队的专业能力包装成可复制的标准品，与客户实现价值交换。|02亚麻产品经理必须回答的核心问题|Q1.Who is the custome

2、r and what insights do we have about them?谁是客户，我们对他们有什么见解？|Q2.What is the customer problem and opportunity?What data informed this?客户的问题和机会是什么？什么数据表明了这一点？|Q3.What is the solution?Why is this the right solution to address the customer need versus other alternatives?解决办法是什么？为什么这是解决客户需求的正确解决方案而不是其他替代方案

3、？|Q4.How would we describe the end-to-end customer experience?我们将如何描述端到端的客户体验？|Q5.How will we define and measure success?我们将如何定义和衡量成功？|5 个亚麻产品经理必须回答的核心问题Q1.Who is the customer and what insights do we have about them?谁是客户，我们对他们有什么见解？Q2.What is the customer problem and opportunity?What data informed t

4、his?客户的问题和机会是什么？什么数据表明了这一点？Q3.What is the solution?Why is this the right solution to address the customer need versus other alternatives?解决办法是什么？为什么这是解决客户需求的正确解决方案而不是其他替代方案？Q4.How would we describe the end-to-end customer experience?我们将如何描述端到端的客户体验？Q5.How will we define and measure success?我们将如何定义和衡

5、量成功？ListenDefineInventRefineTest&Iterate|如何判断优先级？|优先级判断的基本逻辑Business Continuity 业务连续性Incremental Revenue 增量营收Adoption 采纳率Influenced Revenue 营收影响Operational effort saving 运营成本节省高低|优先级判断的基本要素Reach 触达Impact 影响Confidence 自信度Effort 成本Opportunity Cost 机会成本Dependencies 依赖|03创新文化&机制|文化|机制|One way to unlock

6、the world,powered by your palm.|Amazon One is a fast,convenient,contactless way for people to use their palm to make everyday activities like paying at a store,presenting a loyalty card,entering a location like a stadium,or badging into work more effortless.Am