毕马威：数码零售的兴起（英文版）（48页）.pdf

1、Digital Retail on the Rise A survey of CEOs and consumers in the Greater Bay Area Fourth edition gs1hk.org In association with Contents About the survey Executive summary Business innovation Section 1: The data challenge Section 2: Digital-technology priorities are shifting Section 3: Embracing smar

2、ter business ecosystems Customer-centric innovation Section 4: Who identifies as tech-savvy? Section 5: Generation Z is driving change Section 6: Brands delivering more transparency Conclusion: Charting the path ahead 4 10 16 22 26 32 1 2 4 22 40 SF DHL Supply Chain China Unspun The Mills Royale Int

3、ernational MaBelle International Lane Crawford Tofugear Laboratory JaneClare Tumi Swire Coca-Cola HK Viewpoints 14 15 20 21 25 30 31 36 37 38 2019 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG Int

4、ernational”), a Swiss entity. All rights reserved. GS1 Hong Kong is the local chapter of GS1, a not-for-profit, standards organisation. GS1 is a registered trademark of GS1 AISBL. About the survey KPMG China and GS1 Hong Kong this year commissioned YouGov for a fourth annual study to assess how busi

5、nesses and consumers in the Greater Bay Area (excluding Macau SAR) are evolving in the retail industrys fast-changing digital ecosystem. The CEO survey sought the views of more than 300 C-level executives in Hong Kong SAR, measuring sentiment on the digitalisation and technology trends affecting the

6、 various omni-channel business models of their companies. The survey also examined how consumer trends are influencing the way they provide goods or services. Responses came from a broad cross-section of traditional retailers and manufacturers, ranging from FMCG products to toys, apparel and healthc