1、Pursuing transformation like digital natives Lessons for enterprises from tech leaders who have lived itIBM Institute for Business Value|Research BriefIn collaboration with2IBM Institute for Business ValuePursuing transformation like digital nativesIntroductionUnderstanding the philosophies and prac

2、tices of these quick-moving,born-in-the-cloud companies can help leaders of legacy businesses transition from approaches that worked well in the past to modern tactics that can accelerate their technology adoption and support successful outcomes.To give enterprise executives first-hand insight into

3、digital-native organi-zations(DNOs),the IBM Institute for Business Value(IBV)partnered with Amazon Web Services(AWS)and Oxford Economics on exclusive qualitative research.Through a series of one-on-one interviews with hand-selected tech leaders who have rich experience at traditional and cloud-creat

4、ed enterprises,an unmistakable set of lessons has emerged,spanning culture,strategy,and execution.The overarching maxim:digitally native firms approach technology not as an enabler of business strategy,but as a central part of that strategy itself,integral to business direction and opportunity.In th

5、e ongoingand often challengingpursuit of digital transformation,traditional enterprises can re-energize their efforts with a fresh perspective.And where better to look for inspiration than their nimble digital-native colleagues?IntroductionChanging the leadership mindsetScalable tech infrastructureL

6、oosening operational processAction guideAbout AWS and IBVQuestions explored by enterprise leaders:What DNO practices are worth emulating?Which long-standing enterprise advantages should be preserved?What legacy processes or technologies could be hindering innovation?Perspective3IBM Institute for Bus