1、Focus on customers,brand,and agility vital to retail success 2022 Canadian retail outlook01 2022 Canadian retail outlook It has been two years of uncertainty for Canadas retailers.In the first months of the pandemic,they shifted into crisis mode,making long-overdue investments in systems and process

2、es as quickly as possible to meet consumers rapid embrace of omnichannel shopping.Then,new and sometimes unexpected challenges arose.Snarled supply chains led to empty shelves,longer lead times,and higher shipping costs.Demand for talent led to higher labour costs.Inflationary pressures increased at

3、 a rate not seen in years.Even as we edge toward a sort of normalcy,these challenges persist.The difference is that retailers now have an opportunity to catch their breath and plan for the future more strategically.What will that future hold?To find out,Deloitte surveyed Canadian retail executives t

4、o gather their perspectives on the issues and trends that are likely to preoccupy the industry over the next 12months.*For this retail outlook,Deloitte surveyed Canadian retail executives in January 2022 at companies reporting between$300 million and$50 billion in annual global revenue.A range of su

5、bsectors were included in our survey,including big box,grocery,warehousing,and e-commerce;57%of companies surveyed were headquartered in Canada.We also spoke with Deloitte retail industry leaders who specialize in areas such as supply chain,technology,store operations,human capital,and ESG.022022 Ca

6、nadian retail outlook 5 key insights Retailers are optimistic about revenue growth but concerned about margin erosion Aggressively reining in costs and strategically investing in“no-regrets moves”will be crucial to ensure top-line growth does not come at the expense of profit.Supply chain complexiti