1、Sports broadcasting on TVA matchmade in heavenNovember 2022ForewordTelevision continues to remain the dominant media platform in India despite the rapid growth of OTT platforms during the pandemic.The unparalleled reach of 900 million viewers,affordability,the volume of original content available co

2、upled with the challenges in fixed broadband penetration in India provide a long runway for the growth and predominance of the TV platform in India.The number of TV households in India is expected to reach approximately 250 million by the year 2026,up from 210 million in the year 20201.Amongst all t

3、he genres of content consumed through television,sports has the highest reach.During the first nine months of the year 2022,content related to sports was consumed by approximately 722 million2viewers.This genre has remained largely resilient to the COVID-19 headwinds and is expected to scale up to t

4、he 2019 highs by the close of this year.The Indian Premier League continues to be the biggest impact property on Indian television with a reach of 400 million3 cutting across demographics.In recent years,we have also seen other sports like kabaddi,wrestling and football emerge with the audience and

5、advertisers interest matching some of the popular GEC programmes like Bigg Boss,The Kapil Sharma Show etc.The growth of India as a sporting nation is also being driven by the successes of Indian athletes on prestigious international platforms.India rising up to the 4th rank in the medals tally in th

6、e Commonwealth Games,20224is a testimony to governments efforts in the development of the sports ecosystem in the country.Coupled with the rise of domestic sports leagues with strong sponsors and advertisers interest,sports viewership in India has a significant headroom to grow.The advertisers inter