1、 1 Deep Dive October 20,2022 Deborah Weinswig,CEO and Founder,Coresight Research| Copyright 2022 Coresight Research.All rights reserved.Executive Summary We analyze key trends impacting online visual merchandising and how brands and retailers can leverage photorealistic computer-generated imagery(CG

2、I)to improve online visual merchandising.We also explore Nfinite,a software-as-a-service(SaaS)company that helps brands and retailers to create,display and manage 3D product visuals.This report forms part of our Innovator Intelligence series,which focuses on emerging companies that are disrupting tr

3、aditional retail and fueling innovation across the retail value chain.Market Scale and Opportunity The global visualization and 3D rendering software market is set to total$6.3 billion in 2026,up from$2.9 billion in 2022,according to Global Industry Analysts.Businesses will rely heavily on visuals t

4、o meet customer expectations.Coresight Research Analysis Compared with photorealistic CGI,traditional photography is more expensive,time consuming and logistically complex.Photorealistic CGI makes quicker speed to market possible by using 3D models,which enables easier editing and adjustment of asse

5、ts,even at later stages.It is even possible to create images of product content without physical product content.Photorealistic CGI also helps brands and retailers reduce product returns by providing customers a better sense of what they are purchasing.The rapid rise of e-commerce,social channels an

6、d the metaverse has led to a constantly growing need in retail for product visuals across digital shopping channels and formats.Consumers want to understand a product in the context of their lifestyle and aesthetic.Photorealistic CGI enables the easy production of photorealistic lifestyle images by