1、1 Deep Dive October 17,2022 Deborah Weinswig,CEO and Founder,Coresight Research| Copyright 2022 Coresight Research.All rights reserved.We estimate that,in 2022,the personal gifting market will total$462.8 billion in 2022representing year-over-year growth of4%and that gift cards will grow 3%to a$111

2、billion category.The personal gifting market is set to reach$535 billion in 2025,we calculate,growing at a three-year CAGR of 5%.Coresight Research Analysis 1.Our survey reveals that inflation will impact 71%of US shoppers holiday gifting budgets.2.Product prices will be the most influential factor

3、in shaping shoppers purchase decisions this holiday season.3.The holiday shopping window is extending:shoppers reported plans to start earlier and finish later than they did last year.4.On average,shoppers plan to purchase eight gifts and spend$580 this holiday season.The majority of shoppers plan t

4、o spendthe same or a higher proportion of their overall gifting online this holiday season compared to last year.5.Physical gift cards top the list of preferred gifts that shoppers would like to receive this holiday season(cited by 58%ofrespondents)and took third place in the list of gifts that shop

5、pers expect to purchase(54%).6.Retailers must not undermine the importance of offering a unified omnichannel experience to digitally adept shoppers.Online search is the most popular channel for both gift searching and purchasing among surveyed shoppers.7.The top challenges for shoppers in online gif

6、t shopping after untimely delivery are an inability to touch and feel a product,anddifferences in expectations(online images)versus reality(actual products).These challenges comprise the“gift-giver dilemma,”a pressing issue in online gifting that retailers must address to capitalize on the growing d