1、FOOD AND DRINK TRENDSGLOBALWhat food and drink consumers want and why:now,next and in the future2023Editors noteAs the experts in what consumers want and why,Mintel is the trusted market intelligence partner to identify the upcoming trends in consumer behaviour,product innovation and marketing tacti

2、cs that will impact the future of your business.Mintel was founded by entrepreneurs with a passion for data,and weve been getting it right for over half a centuryfrom consumer research and market analysis to machine learning,artificial intelligence and advanced analytics.The 2023 Global Food and Dri

3、nk Trends are the result of workshops comprised of Mintels team of food and drink analysts around the world.Our analysts predictions are supported by consumer data from 36 global markets,product launches from Mintel Global New Products Database(GNPD)and evidence from Mintels suite of data science an

4、d analytics tools.The following is a preview of four of the eight 2023 Global Food and Drink Trends that Mintel analysts believe will impact consumer demands for food and drink in 2023,in the next few years,as well as 5+years into the future.The specific and bold trends explore how ongoing uncertain

5、ty and new challenges are causing evolutions in the foundational consumer behaviours described by the Mintel Trend Drivers:Value,Experiences and Surroundings.The full eight trends are available exclusively to Mintel clients.Premium Food&Drink Insights subscribers should speak with their Account Mana

6、ger about setting up a meeting to discuss the implications of these trends on their business.If youre not a Mintel client,visit to get in touch.We look forward to hearing from you.JENNY ZEGLER Director,Mintel Food&Drink and Mintel Global ConsumerTable of contents01Weatherproofed ProvisionsConsumers