1、Gartner WebinarsGartner delivers actionable,objective insight,guidance and tools to enable stronger performance on your organizations mission critical priorities2 2022 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONEnhance your webinar experienceEnhance your webinar exp

2、erienceAsk a QuestionDownload AttachmentsWatch Again3 2022 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONConnect with GartnerThe Top U.S.Consumer and The Top U.S.Consumer and Cultural Trends in 2023Cultural Trends in 2023Kate MuhlVP Analyst4 2022 Gartner,Inc.and/or its

3、 affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Why Top Trends?Why Top Trends?Tracking the culture is key to understanding the context into which all marketing efforts flow.5 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a r

4、egistered trademark of Gartner,Inc.and its affiliates.Top Trends Inform Key Aspects of MarketingWhy Top TrendsIncluding featuring and scenario planningIncluding shifts for existing targets and surfacing new onesStaying relevant with the emotional and thematic realities of consumersEngaging appropria

5、tely and effectively with key societal issuesStrategicPlanningTargetingPositioning and MessagingCorporate Social Responsibility and Cause Marketing6 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.MethodologyQuantitativeQ

6、uantitative2022 Gartner Consumer Values&Lifestyle Survey(the 12thwave of our annual survey)2022 Gartner Consumer Behaviors and Attitudes SurveyQualitativeQualitativeGartner Consumer CommunityCOVID-19 Concerns TrackerInflation ConcernsObservational researchObservational research15+Years of contextual