1、 2022Asia Pacifics TimeResponding to the new realityThailandPwC|Asia Pacifics Time ForewordRaymund Chao PwC Asia Pacific and China ChairmanJust over two years ago our message in Asia Pacifics Time was unambiguous:the region stood at an important juncture and the time to act was now.The fundamentals

2、contributing to past prosperity could no longer be relied upon and a more proactive approach was needed to secure the regions future.Since then,this message has withstood tectonic global shifts,and profound changes in our world are spurring an updated call to action for the region.Asia Pacific is ev

3、olving rapidly,balance and stability is no longer a given,and the guiding principles to growth are no longer obvious.Businesses must act quickly to build trust,create value and deliver sustained outcomes.Our new world is anything but simple.While the global economy has rebounded from the lows of 202

4、0,we continue to see environmental,financial and social pressures converge to create new and more complex challenges across Asia Pacific.Business leaders are facing increased market dynamism and uncertainties.These are not merely a series of one-off temporary events-we are seeing enduring,structural

5、 changes that impact economies,social systems,risks and stakeholder expectations.In order to rebuild trust and deliver sustainable growth in this environment,it requires similar structural shifts in strategy and operational priorities-a material transition towards stakeholder capitalism and a reset

6、of priorities towards the associated long-term outcomes.From this uncertainty will come great opportunities for businesses to differentiate and thrive in Asia Pacific.The world has changed and will continue to do so.Asia Pacifics Time:Responding to the new reality sets out how businesses can best na