1、A New Dawn for the CPG Industry#FutureReadyThe consumer is deadChinese live streamer Li Jiaqi sold$1.7B of merchandise in a single 12-hour livestream.On average,five new CPG brands have launched every week in the past decade.Within 20 years,half of the S&P 500 will be new.The ever-increasing pace of

2、 change is stunning and companies are struggling to keep up with leapfrogging consumer expectations.At the same time,technology continues to rewrite the rules of business and reimagine the possible.Consumer goods companies seeking to build todays best-in-class capabilities will have fallen behind by

3、 the time the future arrives.At the heart of this change is the human being.The human condition continues to change at an ever-increasing pace.Technology and large-scale cultural forces fundamentally alter how people live,work,and play and,most crucially for CPG brands how we seek to satisfy needs r

4、anging from the most basic to the aspirational.The pandemic only accelerated those long-term trends.Today,people are re-entering the world with a set of permanently altered priorities and habits.Long live people1#FutureReadyOur Human NeedsHolistic Health&WellbeingDoing Real GoodVirtual(Re)creationBe

5、coming My Best MeI will continue to68%Shop more health consciously67%Spend more time on self-care and mental wellbeing59%Exercise more53%Use technology to access health care(e.g.,telemedicine)Plan to learn new skills or complete education online50%Are exploring new sources of income50%Even before C-

6、19,sustainably marketed brands Grew 7.1x faster than conventional products and continue to grow during pandemicOnly 16%of market share,but 55%of market growthPrice premium of 39.5%and increasing And,85%of individuals consider indulgence an important factor for healthHave purchased a physical good in