1、1The definitive guide for recruiting email outreachThe definitive guide for recruiting email outreach Benchmarks and best practices for messaging passive talent2022 EDITION2 Amidst the market downturn of 2022and regardless of what might be going on elsewhere in their organizationsrecruiting teams ar

2、e acutely aware of one thing:the roles theyre hiring for are as competitive as ever.80%of separations are now initiated by employees(for context,it was 40%in 2020).4.4 million people quit their jobs of their own volition in April,another 4.3 million quit in May,and 1 in 5 workers still intend to qui

3、t this year.So while the U.S.saw 11.4 million job openings posted in April and another 11.25 million in May,the trend in quits is set to continue for the foreseeable future.Introduction TABLE OF CONTENTS1/Recruiting in 2022 52/Benchmarks 63/Stages in an email sequence 74/Spacing sequence cadence 125

4、/Subject lines 156/“From”names 297/Send times 328/Message length 409/Message content 4410/Diversity 4912/Examples of email outreach 5013/The best best practice 5814/How Gem can help 613The definitive guide for recruiting email outreachBor reiust,cus modit qui reAs talentmost of whom arent actively l

5、ooking,but are sought outvoluntarily quit their jobs for better opportunities elsewhere,the talent shortage is here to stay.Yes,freezes and layoffs are happening;but regardless of macroeconomic conditions,many roles remain competitive.And youre likely reading this because yours are among them.Up to

6、80%of recruiting now happens prior to application,meaning the very top of the funnel is probably getting more attention from your team than it has before.And it now takes more than its ever taken to engage with,and hold the attention of,talent.Of course,recruiting technologies(like Gem!)now exist th