1、Japan mobile app trends 2022Essential app performance benchmarks and insightsGUIDEJapan mobile app trends 20222Key takeaways.3Introduction.6 Japans app market:An overview.7 Total install growth by vertical.7 Total session growth from 2020-2022.7 Sessions lengths by vertical.8 Gaming.9 Whats the stat

2、e of play in the Japanese gaming market?.10 Gaming installs by category.11 Marketing costs and performance for casual games in Japan.14 E-commerce.18 Charting e-commerce growth and distribution.19Fintech.22 Fintech apps know where the moneys at.23Dating.26 Falling in love with mobile.27CTV:The new f

3、rontier for app marketers.31The methodology.33ContentsJapan mobile app trends 20223Key takeaways15%29%13%$6.60GAMINGFrom 2020 to H1 2022,hyper casual and role-playing were the most popular gaming genres.Hyper casual titles accounted for 15%of total installs,while RPGs came second with 13%.E-COMMERCE

4、E-commerce performed exceptionally well in Japan over the last two years.January 2022 was the highest charting period,with an 8%increase compared to the 2021 average and a 29%boost compared to 2020.FINTECHFintech apps charted high session growth in the first half of 2022,with an impressive year-over

5、-year increase of 13%.DATINGSessions for dating apps grew steadily over the last two years,but so did the cost of acquiring new users.CPI for dating apps rose in the winter and hit a high of$6.60 per install in February 2022.Japan mobile app trends 20224Naoki Sassa,General Manager Japan“Despite sign

6、ificant challenges to the app and mobile marketing industry over the past two years,Japan has shown its resilience as a top market for app users and advertisers.From a huge uptick in mobile payment usage to boosts in gaming and e-commerce sessions and CTV usage and campaigns,were excited to see how