云合数据:2022Q1中国电视剧网络播出现状及受众分析报告(英文版)(23页).pdf

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云合数据:2022Q1中国电视剧网络播出现状及受众分析报告(英文版)(23页).pdf

1、 Report|2022Q1 The Online Broadcasting Status of C-drama and Audience Analysis Sources by Enlightent(云合数据)Translation supported by C-dramaRights Descrpitions:Statistical Range:C-drama in the entire network,the duration of a single episode is more than 20 minutes.Effective-View:Viewership adjusted fo

2、r mis-clicks and excludes views of trailers.Market Share of Effective-View:The proportion of effective-view/title with its corresponding type(such as TV series)in the entire network.VIP Content:The content of the title marked as VIP,paid,coupons,and advanced on-demand.Effective-view of VIP-Exclusive

3、 Content:Calculated by each episode/period of the program,the effective-view of VIP,paid,coupon,and advanced on-demand periods.Average 30-Day Effective-View per Episode(V30):The cumulative number of effective-view/episode in 30 days,and the V30 can objectively and intuitively compare the effective-v

4、iew performance of long and short content.Essentials-Ranking:Series Ranking List:reaches 3.486 billion effective-views with a market share of 4.54%,ranked No.1 in 2022Q1.V30 List:Average 30-Day Effective-View per Episode is ranked No.1 overall.AEV List:Average Effective-View per Episode during hot b

5、roadcasting period(EP1-2 weeks after the last EP),and reach over 60 million effective-views during hot broadcasting period.Entire Network:In 2022Q1,in total 76.9 billion effective-views of series have been reached overall(excluding mini-series less than 20 minutes,the same below),declining by 9%year

6、-on-year;TV Series:Reach 50.8 billion,basically flat year-on-year;Web Series:Reach 26.1 billion,declining by 22%year-on-year.VIP Content:34.4 billion,increasing by 9%year-on-year.VOD Platforms:In 2022Q1,the effective-view of series on iQiyi and WeTV is around 28 billion.The effective-view of VIP con

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