1、Analyzing the Consumer and Market Impacts of Chinese Games Market PoliciesNovember 2022 Newzoo 2022The regulations come at a time when Chinasgamesmarketthelargestintheworldbyspendingandplayernumbersisreachingunprecedentedheights.China-basedgamecompanies have grown to be among the largest inthe world

2、 and are brimming with talent.Prompted by regulations in their home market,these companies have invested in(and expandedinto),with notable successfromsandsMeanwhile,non-local game companies are hopingto tap into Chinas massive games market but arestrugglingwiththeunpredictableregulatoryenvironment.I

3、n this report,we summarize the regulations fromthepastdecade,highlightkeylearningsfromChina-basedcompaniesinternationalstrategies,andidentifyopportunitiesforinternationalcompanies looking to enter China.AlthoughyounggenerationsinChinatypicallyenjoy and accept gaming,the media,government,and older ge

4、nerationsespecially parentsoftenlabel games asthat negativelyinfluencesyoungpeople.InAugust2021,theChinese government released strict regulations tolimit play time for gamers under 18 years old,aiming to.These 2021 regulations were the latest in a long listof governmental efforts to controland.Howev

5、er,theinconsistentimplementationandenforcement of many policies have left Chinasgames market in a state of.Manyregulationsarenotstandardized.Othersareimplementeddifferentlyfromtheirinitialannouncements,leadingtosubjectivedecision-makingbyenforcers.Localinterpretationsofregulations can also differ.,w

6、heremanygamesoperatewithoutofficial licenses.China remains the worlds biggest games market by revenues and players in 2022,but regulatory challenges remain 2of 2022s global games market revenues will come from China.China Market Analyst Mobile Market Lead Lead Analyst Games Market Analyst&Writer Edi