1、PLANOLYSTAY IN THE KNOW2022SOCIALTRENDSPRESENTED BY PLANOLY2022 SOCIAL MEDIA LANDSCAPESocial media is constantly evolving and changing,making it essential for marketers,business owners,and creators to stay at the forefront of trends.Being in the know means youre able to embrace every opportunity to

2、stay relevant.Weve identified seven trends every marketer should be on the lookout for in PLANOLYs 2022 Social Media Trend Report.Follow along for tips to apply our extensive research into your content strategy.-PLANOLYPLANOLY VIDEO GETS EVEN BIGGER INFLUENCER MARKETING IS HERE TO STAY RISE OF THE C

3、REATOR ECONOMYGEN Z MARKETING IS KEYTHE FUTURE OF SHOPPING IS VIRTUAL LONG-FORM CONTENT TURNS BITE-SIZEBRANDS BECOME MORE HUMAN1234567Whats Trending?PLANOLYPLANOLYVideo Gets Even BiggerSOCIAL VIDEO GENERATES 1200%MORE SHARES THAN TEXT AND IMAGE CONTENT COMBINED1The push for video content is apparent

4、.Virtually every central platform has added or is adding a video component for users.Even Instagram,formerly known as the photo-sharing app,is going video first.Instagrams introduction of Reels and their latest update,Instagram Video,combined IGTV and In-Feed Videos to make it one seamless video exp

5、erience.Their goal?To make video on their app more accessible and entertainment-focused.Head of Instagram,Adam Mosseri,shared in his Instagram Live,“Video is driving an immense amount of growth online for all major platforms.”Part of videos success is due to how algorithms prioritize video content.A

6、lgorithms boost content 1.WordStream:75 Staggering Video Marketing Statistics for 2021,2.Adam Mosseri:Instagram Video Updates 10/9/21,3.Backlinko:TikTok User Statistics 2022#1 VIDEO GETS EVEN BIGGER|2022 SOCIAL TRENDSbased on user engagement.Since video content grabs user attention longer than image