1、CONSUMER TRENDSGLOBALWhat consumers want and whynow,next and in the future2023Editors noteAs experts in what consumers want and why,were best suited to accurately predict the future of consumer behaviour and what that means for brands.And weve been leading the industry for half a century.More recent

2、ly,in the autumn of 2019,we took a bold,new approach to predicting the future of global consumer markets and expanded our outlook to 10 years.Mintels 2030 Global Consumer Trends were developed as a living,growing prediction model that will adapt to the unforeseen.Centred around the Mintel Trend Driv

3、ers(Wellbeing,Surroundings,Technology,Rights,Identity,Value and Experiences),the model supports the fluid acceleration or deceleration of the trends according to the reality of individual markets,allowing us not only to be more adaptive and reactive to change but also to continue to focus on the fut

4、ure.As the COVID-19 pandemic unfolded,impacting nearly every industry worldwide,our consumer expertise and prediction model meant we were well placed to analyse how it would impact markets and how changes would play out over the coming decade.And not only did our 2030 predictions hold true,but the p

5、andemic accelerated many of the shifts we foresaw.Looking ahead to 2023,our trend analysis and prediction research are grounded in observations of the seven Trend Drivers and backed by Mintels robust consumer and market data.We then layer economic,demographic,technological,political and sociological

6、(to name a few)data sets to analyse the impact that internal and external environmental change has on consumer motivation and choice and the behaviour that stems from it.From there,we observe and identify crucial connections between developments,patterns and disruptions in consumer behaviour.The com