1、1 0/02/2022INDEPENDEN T P U B L I C AT I O N BY#0786R AC O N T EU R.NE TTHE FUTURE CUSTOMERHOW CONSUMERS ARE ACTING AS REGULATORSDATA PRIVACY VERSUS PERSONALISATION1206THE PSYCHOLOGY OF DECISION FATIGUE15R A C O N T E U R.N E TT H E F U T U R E C U S T O M E R0302DESPITE THE HYPE SURROUNDING THE MET

2、AVERSE,MOST CONSUMERS ARE UNINTERESTED OR UNAWAREUS consumers interest in using virtual or augmented reality while shoppingR A C O N T E U R.N E T03/future-customer-2022ow would you like to meet up with some interesting-looking new people at a virtual coffee shop?Youll sit at home sipping your own b

3、rew,but wear a virtual reality(VR)headset to experience the caf and mingle with your new acquaintances as a cartoon avatar.Or how about wear-ing a waterproof headset and ent-ering a swimming pool to simulate the sensations of space travel?Or letting your avatar walk round a clothes store and try ite

4、ms on for size?Virtual fitting will be an exact process,because your avatar will be measured up for all your vital statis-tics,from inside leg to collar size.These are just a few of the experi-ences that will be made possible by the metaverse,the giant VR network that the tech industry is building.“

5、The metaverse proposes to trans-form the internet,which is largely a transfer of information from a server to a user,into a more immersive,real-feeling experience that can be shared by an unlimited number of users,”says Doug Stephens,founder of consultancy Retail Prophet.A space where you can exist

6、as an avatar,character or player,the metaverse offers either an immer-sive virtual world or enables virtual experiences to be superimposed on to the real world.Youll probably need to wear a headset,which could be a deal-breaker for some people 3D cinema has never really taken off because of those ir