1、INDEPENDEN T P U B L I C AT I O N BYRACONTEUR.NET16/10/2022#0837into the video gaming sector moves markets.Why?Because eco-system players have such disruptive potential.Back in 2011,Nokias then CEO,Stephen Elop,said:“Our competitors are not taking our mar-ket share with devices;they are taking our m

2、arket share with an entire ecosystem.”His comments still resonate more than a decade later.Data on customers and partners is the lifeblood of such strategies.But the business ecosystem model has extended far beyond online shopping malls such as Walmart Marketplace.It is also being deployed along val

3、ue chains.John Deere is doing this with its smart farming ecosystem as it combines tech-enabled tractors using cloud computing,field mapping and data analytics.Maersk,meanwhile,is focused on integrating container logistics to help optimise cus-tomers supply chains by joining the dots in transport,fi

4、nance and port services.Those firms that have succeeded with an ecosystem model started by rolling out a common data and digital platform.This is the backbone,enabling other players to connect and work together using a single source for customers and supply chains.This also enables synergies between

5、 busi-nesses to develop.So-called data flywheels Only connect:the rise of the data ecosystemA wide range of companies are benefiting from the power of multi-partner collaborations based on data-sharinghe natural world is a great inspi-ration for business.Ecosystems,where many species combine to prod

6、uce a thriving entity,are imitated in the corporate world.The whole range of goods and services on which humans depend is delivered by dynamic groups of businesses working in harmony.The DNA that underpins all this activity is data.Data-led business ecosystems,in which a single source of digital inf