1、ReportA Practical Guide to Paying Creators What Businesses Can Do to Pay Creators at ScalePage 3Businesses and Creators UnitePage 4 What Creators Are Saying Page 5The Pay GapPage 6What to Consider When Determining Creator Pay RatesPage 7A Struggle to Execute PaymentsPage 8How to Efficiently Integrat

2、e Payments Into Campaign WorkflowPage 9The Creator Payments Solution From CreatorIQContents COPYRIGHT CreatorIQ 2022-A Practical Guide to Paying Creators21.“Share of consumers who follow at least one virtual influencer in the United States as of March 2022,”Statista Inc.,accessed July 5,2022,https:/

3、 marketing market size worldwide from 2016 to 2021,”Statista Inc.,accessed July 5,2022,https:/ and Creators UniteCreators are running the world of social content,and consumers are taking notice.A March 2022 survey conducted by Statista found that 58%of consumers follow at least one virtual influence

4、r in the United States.1 On a global scale,Statista valued the influencer marketing industry at$13.8B,2 demonstrating the tremendous opportunityand profitabilitysurrounding brands creator partnerships.While the creator economy continues to develop regulations,content creators have come to recognize

5、the value they bring to businesses,and expect appropriate payment for their services.Contracts detailing the assets that the content creator will produce,and the appropriate compensation for these assets,have become the norm for brands across multiple industries.In this guide,well explore everything

6、 you need to know about the complexities of paying creators:from pay equity across the diverse creator community,to what factors influence pay rate,and finally how businesses can successfully scale their creator payment programs.Sources:COPYRIGHT CreatorIQ 2022-A Practical Guide to Paying Creators3W