1、12New FansDigital GuideHow to Build an Influencer CommunityA Brands Guide to Finding the Right Influencers to Work WithCommunity Sizeilovesnglassestoo$22.5k EMV124k FollowersyourbrandnameIntroduction Page 3Who Is Considered an Influencer Page 4Step 1:Identify Your Community Page 5Step 2:Understand Y

2、our Existing Influencer Commmunity Page 6Step 3:Build Deep,Authentic Relationships With Your Influencers Page 7Step 4:Expand Your Community Page 8Conclusion Page 9Contents2 COPYRIGHT CreatorIQ 2022-How to Build an Influencer CommunityIn an increasingly digital world with ever-growing channels of inf

3、ormation available to consumers,influencer marketing is more integral than ever for brands looking to reach and inspire potential customers.But the influencer space is constantly evolving,and it can be hard to always feel confident that your marketing strategy,and your brand,are keeping up in this d

4、ynamic landscape.To provide some stability and guidance,weve laid out an evergreen strategy for any brand looking to build and grow their influencer community sustainably to ensure the greatest ROI from their influencer marketing efforts.And yes,while the influencer space looks a lot different today

5、 than it did five years ago,some key aspects remain the same and serve as guiding principles to keep in mind when fostering a community of online influencers:There is nothing more powerful than an influencer who genuinely loves and organically promotes your productsespecially as consumers are becomi

6、ng increasingly discerning in evaluating an influencers authenticity.Organic and genuine endorsements reign supreme.The brands that have invested in building deep,long-term relationships with their influencer fans are the ones that will continue to succeed.Relationship-building is key to an influenc