毕马威：2020年全球零售趋势报告（英文版）（12页）.pdf

1、Global retail trends 2020 Preparing for the new reality KPMG International home.kpmg Global retail trends 2020 2 COVID-19 accelerates the trends that matter most Clearly, COVID-19 has created massive challenges for retailers around the world. For some, it may have presented opportunities. The past f

2、ew months have brought unprecedented uncertainty, complexity and change to the industry. In its wake, some retailers will thrive while others struggle to survive. Interestingly, COVID-19 has accelerated key fundamental trends that were already influencing the sector: business model evolution, the va

3、lue of purpose, the ruthless focus on reducing cost and the increased power of the consumer. Rather than stop these trends in their tracks, the recent shifts in retail fundamentals has made these trends even more acute and urgent. This report highlights the four key trends that we believe every reta

4、il executive should be watching as they rebuild their business towards the new reality. Based on the collective experience of KPMGs network of Retail sector professionals, these trends offer clear indications of how retail markets around the world are changing and how the retail industry is evolving

5、. To learn more about the trends highlighted in this report, we encourage you to contact your local KPMG member firm or any of the authors listed in this report. Ren Vader Global Sector Head, Consumer the products and, based on this, make some important decisions. desire to eliminate costs will like

6、ly be insatiable. Given the massive recent changes in customer expectations Most retailers recognize that conventional forms of cost and demand, all previous analytics will need to be reviewed. cutting are no longer enough to shore up margins and rebuild Stores that were profitable before may no lon