内容营销协会（CMI）：2026年B2B内容与营销趋势报告（英文版）（29页）.pdf

1、1B2B CONTENT MARKETING AND TRENDS|INSIGHTS FOR 2026B2BCONTENT&MARKETINGTRENDS INSIGHTS FOR 202616th ANNUAL2B2B CONTENT MARKETING AND TRENDS|INSIGHTS FOR 2026AI has hijacked the marketing conversation.Its theheadline,the panel topic,the silver bullet everyone swears theyre loading.If you believed the

2、 hype,youd think everything else in marketing had been pushed to the margins.But plenty is happening in B2B content and marketing that isnt AI and those shifts matter just as much as AI as CMIs B2B Content and Marketing Trends:Insights for 2026 report shows.The headlining takeaway from the survey of

3、 1,015 B2B marketers,conducted with MarketingProfs and sponsored by Storyblok,reads:Teams winning in 2026 arent playing with prompts,churning out more content,or managing to the algorithms.Theyre building stronger muscles in marketing fundamentals,then letting AI breathe more creative life into thos

4、e efforts.This year,we changed our approach to the B2B research.Instead of slicing marketers by budgets or reporting lines,we segmented them by how well theyre aligning to trends shaping the next few years.The result is a rich set of takeaways.Use this table of contents to navigate to the sections m

5、ost relevant to you.The result is a rich set of takeaways.Use this table of contents to navigate to the sections most relevant to you.Marketing effectivenessContent strategy effectivenessAI-powered marketing toolsThought leadershipFirst-party data and governanceExperiential marketingPersonalizationA

6、ccount-based marketing(ABM)Marketing budget priorities for 2026We define the stages of marketers across survey categories as follows:Exploratory:Initial implementation with preliminaryresults being gatheredDeveloping:Basic implementation with mixed earlyoutcomesEstablished:Consistent implementation