Wavemaker：洞悉未来消费者——2030年中国女性报告（英文版）(41页).pdf

1、CHINESE WOMEN IN 2030 CONNECTING WITH FUTURE CONSUMERS INTRODUCTION EXECUTIVE SUMMARY HOW IS THEIR WORLD CHANGING 02 06 10 SUMMARY72 IDENTITY IN 2030 1. SELF IDENTITY 2. FRIENDSHIP 3. LOVE 4. FAMILY 5. BEAUTY 27 28 32 36 40 44 WORK IN 2030 1. WORK SUCCESS 2. CAREER PATHS PLAY IN 2030 1. STATUS 2. LE

2、ISURE TIME 3. CONSUMPTION CONTENTS 49 50 54 59 60 64 68 INTRODUCTION As China grows into the worlds Number 1 economy, Chinas women are on a surge. Millennial girls (born in the 80s and 90s) grew up during the boom years of double-digit growth in China as only children doted on by parents and grandpa

3、rents. They laid the ground for a new model of femininity with their independent, confident-striving and outspoken style. Girls are outperforming boys in school, accounting for more than half of all undergraduates in China in 2015. This number might be even higher were it not for the affirmative pra

4、ctices implemented by many universities to let more boys in*1. They are major players in the economy: In 2017, 61.5% of women participated in Chinas labor force, contributing some 41% to Chinas GDP, a higher percentage than in most other regions, including North America*2. Government data shows that

5、 women set up 55% of new internet companies in China and more than a quarter of all entrepreneurs are women*3. On the consumption side, they buy millions of articles on Taobao, Chinas leading e-commerce platform, and turned Alibabas Singles Day into the worlds most valuable day for retailers. Jack M

6、a, founder of Alibaba, speaking at the 2017 Global Conference on Women and Entrepreneurship, called women the secret sauce of Alibabas success, adding that he wished to become a woman in his next life*4. Over the last 30 years, a soaring economy and changes to the laws regarding education and employ