in-cosmetics Global：2025个护与美妆产品的情绪调节功效研究报告（中译版）（18页）.pdf

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1、Mood Benefits in Personal Care&Beauty2Personal care is shifting toward holistic skincare to boost mental wellness along with skin care benefitsDemand for self-care and overall wellness in daily skin/hair/body care routinesHigher degrees of specialization in daily rituals,with skin care benefits firs

2、tMental wellness as an important part of holistic healthData:Innova L&A Beauty and Personal Care Survey 2025(Global,average:12 countries)“Feeling well for me means feeling mentally happy/positive.”More than 1 in 2of consumers,globallyKEY DRIVERSTaiwan(China),Dec 2024“Natural orange blossom,sage,and

3、rose essential oils help restore skin elasticity and vitality,while their soothing aromas promote a calm and relaxed mood.”3Beauty&personal care routine plays a key role to uplift consumer moodof consumers globally agree that beauty and personal care routine is important to their mental“wellness”/fe

4、eling“well”.62%Thailand,Nov 2024Self-Care and Pampering:Consumers incorporate personal care and beauty routines into their lifestyle to promote overall well-being.“The fresh scent of meyer lemon is combined with the floral heart of damascenarose,creating an exciting new scent that is full of happine

5、ss and fun.”Data:Innova L&A Beauty and Personal Care Survey 2025(Global,average:12 countries)4Self-care&indulgence play key drivers in purchasing behaviorData:Innova L&A Beauty and Personal Care Survey 2025(Global,average:12 countries)30%“In the last 12 months,I have spent more on beauty/personal ca

6、re to uplift my mood.”Thailand,Nov 2024“This perfume contains emotion-boostingmolecules.Top notes are bold black pepper oil,divine cinnamon bark oil,uplifting bergamot oil,and fresh woody elemi oil.”Consumers are spending more money on their beauty products to achieve mood-boosting effects.Emotion-b