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1、When AI Guides the Shopping JourneyOPPORTUNITIES FOR MARKETERS IN THE AGE OF AI DRIVEN COMMERCEPREMIER PARTNERS:WHEN AI GUIDES THE SHOPPING JOURNEY2Whats in Store3Welcome to the Era of AI-driven Commerce6Current State of AdoptionWhos using AI and why12AIs Value in the Purchase JourneyWhere its most

2、influential20The Trust GapMore steps,more confidence25Future OutlookWhat shoppers want next from AI32Call to Action Recommendations and ResourcesWHEN AI GUIDES THE SHOPPING JOURNEYWelcome to the era of AI-driven commerce 3To explore this transformation,IAB partnered with Talk Shoppe to conduct a com

3、prehensive,first-of-its-kind research initiative.Including 450+digital ethnographies and a survey of 600 US consumers,this study analyzed actual shopping behavior to uncover:What the AI-enhanced shopping experience looks like in practice How AI is used alongside other online servicesWhere and how br

4、ands fit into this ecosystemThe future opportunity for marketersWe found that AI is turning shopping into a more dynamic sequence of decisions.It helps cut through clutter,narrows choices,and builds confidence-but it also prompts shoppers to take more follow-up steps to confirm what they find,creati

5、ng new,high-intent moments for marketers to earn attention and trust.AI is reorganizing the moments where marketing is most effective.This report reveals the touchpoints that matter most,the real behaviors shaping post-AI shopping,and the shifts that align media and messaging to this new reality.As

6、digital shopping is being redefined by intelligent assistance,were witnessing a fundamental shift in how consumers evaluate and make purchase decisions.AI is not just changing commerce-its powering the next wave of growth.Consumers are increasingly turning to AI tools to guide their shopping journey