腾讯广告：2019手机行业洞察白皮书(37页).pdf

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1、 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 -20.00% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 140.00% 160.00% 42.3% 45.3% 40.3% 33.5% 24.3% 12.5% 201320142015201620172018 8.3% 10.0% 20.4% 11.1%11.5% 6.3% 31.1% 59.7% 46.2% 28.9% 6.0% 20.1% 22.2% 11.8% 9.8% 16.6% 12.9% 5.4% 17.5% 24.3% 21.6% 25.0% 32.6%

2、49.8% 16.2% 12.0% 20.0% 27.3% 23.4% 24.5% 27.9% 21.3% 28.5% 7.9% 38.3% 20.5% 11.6%8.2% 6.9% 5.6% 7.5% 4.3% 4.6% 13.9% 29.4% 57.3% 89.4% 88.7% 95.6% 7.2% 7.9% 4.5% 10.9% 35.8% 9.3% 11.8% 9.8% 10.7% 5.6% 7.7% 8.8% 4.6% 19% 24% 24% 31% 25% 29% 13% 24% 21% 24% 24% 24% 22% 24% 16% 23% 31% 32% 32% 29% 29%

3、 31% 24% 46% 29% 19% 20% 16% 25% 16% 48% 7% 苹果 OPPO vivo 华为 小米 荣耀 三星 一加 6个月及以下7-12个月13-24个月25个月及以上 苹果 OPPOvivo 华为小米荣耀三星一加 潜在本品换机潜在换向竞品 201701 201702 201703 201704 201705 201706 201707 201708 201709 201710 201711 201712 201801 201802 201803 201804 201805 201806 201807 201808 201809 201810 201811 2018

4、12 201901 201902 201903 TGI129 104 109 10698 TGI111 112 115 106 92 TGI152 106 69 59 59TGI58112 115 89114 117 105 64 新入网用户更多是低线城市、非核心年龄段用户群体 2018年新入网用户基础属性画像 TGI77 99 44 30 28 25 380 TGI139 107 98 85 71 TGI82 91 111 90 118 TGI131 104 109 106 TGI139 107 98 85 71 TGI12197 96 74 104 92 86 198 TGI59 99 143 125 109 TGI108 109 106 95 82 85 69 152 TGI142 123 133 118 84 37 94 1 2 3 4 5 谢谢 报告转载 洞察合作 请联系： TMI