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1、Contents 2B U I L D I N G A DATA&A I-D R I V E N M A R K E T I N G O R G A N I Z AT I O NIntroduction .3The North Star of Marketing.4The Databricks Advantage.5Starting with Composable Customer Data Platforms(CDPs).7Real-World Success Stories.12Building Databricks Marketing,On Databricks.14Getting St

2、arted.16About Databricks.17Todays marketing landscape is evolving quickly in light of AI,new privacy regulations,and changing consumer expectations.In response,modern marketers must find new ways of building brand awareness,establishing market differentiation,and fostering customer loyalty.All too o

3、ften,marketers are held back by rigid systems and fragmented data and have to make a tradeoff between privacy and personalization.These changes are driving broader industry demand for new approaches to data and AI that are tailor-made for marketers.Over the past five years,customer acquisition costs

4、 have risen by 60%,privacy regulations like GDPR and CCPA have tightened,and fragmented customer data has slowed marketers ability to personalize customer journeys and access real-time analytics.These issues are compounded by shrinking marketing budgets (down from 11%of company revenue in 2020 to 7.

5、7%in 2024),increasing competition,and eroding brand loyalty1 in 3 customers leave after a single bad experience.In this eBook,were going to dive into how modern organizations are supercharging marketing efforts with Data Intelligence for Marketing.Already deployed with marketing teams in leading glo

6、bal brands,Data Intelligence for Marketing gives data teams purpose-built tools to collect and unify data,build models and conduct analytics,while marketing teams can empower every individual with self-serve insights and AI-agents that drive more relevant and efficient campaigns at scale.Lets jump i