毕马威&IBM：2025数字身份：赋能可信连接研究报告（英文版）（15页）.pdf

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1、Digital identity:Powering trusted connectionsSecure,seamless digital experiences through trusted identity solutionsOctober 2025Digital identity landscape01Recent insights02The future of digital identity03Digital identity landscape01Why digital identity?Digital identity sits at the heart of trust in

2、our modern lives.We constantly rely on knowing the person or organisation we are dealing with online,or proving our own identity.This is constantly highlighted by our increasing reliance on digital technology for every part of our lives.We get a bit grumpy when anything we want to do cant be done on

3、line,but often we dont have a way to do this both safely and easily.Despite living digitally,proving who we are has remained clunky and inconsistent,getting in the way of connecting and operating between our physical and digital realities.AI has only accelerated this challenge by reducing online tru

4、st.Similarly,organisations are facing barriers such as legacy systems,fragmented experiences and rising security threats.Whether a consumer or an organisation,these barriers continue to hold us all back from a truly seamless experience across our physical and digital worlds.Digital identity landscap

5、e01 2025 KPMG,a New Zealand partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Most common initial attack vectors were:Phishing;and stolen or compromis

6、ed credentials.1Australias cyber-attacksOur close neighbours have had some hard knocks that New Zealand can learn from.1.Increase in phishing attacks Phishing surged during the pandemic,with cyber criminals exploiting the shift to digital services.In 2023 alone,Scamwatch recorded nearly 109,000 phis