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1、New world,new rules:Cybersecurity in an era of uncertainty 2026 Global Digital Trust Insights:C-suite playbook and findings Cybersecurity is entering uncharted waters.A rapidly shifting world order and threat environment powered by recent,exponential leaps in technology is putting cyber strategies t

2、o the test.Organisations are confronting the new reality of a post-globalisation era,one thats marked by fractured alliances,weakened global institutions,tariff shocks and disrupted supply chains.Were witnessing unprecedented technology advances that are expanding the attack surface and introducing

3、novel cyber threats,many of them state-sponsored.All this uncertainty is forcing executives to reassess their capabilities,talent and technology.More fundamentally,its forcing them to revisit their cyber strategy,including where they operate and whom they do business with.PwCs 2026 Global Digital Tr

4、ust Insights survey of 3,887 business and tech executives across 72 countries reveals how leaders are handling this era of uncertainty,where theyre falling short and what they might do differently to better meet the challenge.Among the key findings:Geopolitical risk is shaping strategy:60%of busines

5、s and tech leaders rank cyber risk investment in their top three strategic priorities in response to ongoing geopolitical uncertainty.Resilience is a work in progress:Given the current geopolitical landscape,roughly half say their organisation is at best only somewhat capable of withstanding cyber a

6、ttacks targeting specific vulnerabilities.Only 6%feel confident across all vulnerabilities surveyed.Waiting for trouble:Only 24%of organisations are spending significantly more on proactive measures(e.g.,monitoring,assessments,testing,controls)than reactive measures(incident response,fines,recovery)