龙途国际：2025中国游客情绪报告：中国出境旅游新纪元（9月版）（36页）.pdf

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1、Photo by Diana Lisunova,UnsplashA NEW ERA FOR CHINESE OUTBOUND TRAVELChinese Traveler Sentiment ReportDragon Trail ResearchSeptember 20252Dragon Trail ResearchChinese Traveler Sentiment Report3|WWW.DRAGONTRAIL.COM 2025Introduction:While Chinas outbound tourism market stabilizes post-pandemic,travel

2、technology is changing rapidlyTiana TianMarket Research AnalystJanice MengMarket Research AnalystSienna Parulis-CookDirector of Marketing and CommunicationsOutbound travel from mainland China has continued to grow this year and is forecast to hit the pre-pandemic record of 155 million outbound trips

3、 by the end of 2025.International flight capacity was back to 90%of 2019s levels by this summer,and there are now 160 million valid Chinese passports in circulation meaning that 11%of the population can travel abroad.To understand the 2025 Chinese outbound travel market more fully,Dragon Trail Resea

4、rch surveyed 1,076 mainland Chinese travelers this August about their outbound trips in 2025,shopping overseas,choice of airline,use of AI in travel,outbound destination perceptions,and the impact of travel influencers.Our survey results reveal a market that appears to have stabilized after many dra

5、matic years of contraction and recovery due to the COVID-19 pandemic.Intention to travel outbound,interest in different world regions,and safety perceptions for destinations around the world have not changed dramatically since last year.But there is one way in which travel has changed dramatically i

6、n 2025,and thats the development and adoption of artificial intelligence(AI),with the launch of Chinas DeepSeek chatbot at the start of the year and subsequent rollout of new or improved AI tools from nearly every Chinese OTA and travel website,as well as social media platforms.Compared to September