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1、&REPORT 2025BRAND SAFETYMARTECH1https:/ MMA Indonesia Brand Safety&MarTech 2025 Industry Report ofers marketers and business leaders a roadmap to future-proofing their strategies.From AI content pipelines to real-time customer engagement,from ethical governance to platform monetization models,it bri

2、ngs together deep insights and expert perspectives to help navigate the digital frontier.Digital transformation has acquired dimensions beyond just competitive advantage;it is the default setting for business survival in 2025.In Indonesia,where internet penetration exceeds 77%and mobile-first behavi

3、or dominates,AI is the beating heart of marketing.The Indonesian AI market,projected to grow at a CAGR of 26.28%and reach USD 12.06 billion by 2031.1Another rapidly evolving aspect of modern marketing is the creator economyfueled by Gen Z and Millennial audiences.In Indonesia,influencer ad spending

4、is projected to grow by USD 257.35 million in 2025.2 But reach alone is no longer the metric.At the same time,Connected TV(CTV)in Indonesia is gaining traction,with advertising expected to cross USD 2.1 billion in 2025.3 With CTV,advertisers gain the precision of digital and the storytelling power o

5、f televisiona convergence that opens new possibilities but also demands new safeguards.Mirroring the CTV growth in Indonesia,the OTT consumption is becoming mainstream across urban and emerging markets alike as a mobile-first audience increasingly turns to streaming content.Viewers now expect seamle

6、ss,on-demand access to local and global content.For brands,this shift presents both reach and risk:while OTT enables precise audience targeting and dynamic creative formats,its not immune to content adjacency and ad fraud.As with CTV,achieving scale must go hand-in-hand with ensuring safe,relevant,a