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1、2025 State of Design&MakeSpotlight on AI in Media&EntertainmentInsights from leaders about digital transformation and the growing role of artificial intelligence across M&EAbout the Spotlight on AI in Media&Entertainment reportThe Spotlight on AI in Media&Entertainment report features media and ente

2、rtainment(M&E)industry data from the 2025 Autodesk State of Design&Make survey.For the media and entertainment industry,Autodesk surveyed 1,670 leaders and experts from 23 countries across M&E,including 633 in advertising,publishing,and graphic design;501 in film and TV;and 536 in gaming.In this rep

3、ort,“digitally mature”companies are defined as those that are approaching the goal or have achieved the goal of their digital transformation journey.“Less digitally mature”companies are defined as those that are in the early stages or right in the middle of their digital transformation journey.“AI l

4、eaders”are defined as companies that identify as approaching or having achieved their goal of incorporating artificial intelligence(AI)technology.This is compared to non-leaders who have either not started,are in the early stages,or are in the middle of incorporating AI.2SPOTLIGHT ON AI IN MEDIA&ENT

5、ERTAINMENTAI has emerged as a transformative force in the media and entertainment industry,fundamentally changing how projects are managed and executed from ideation through post-production.Yet,despite the clear advantages AI offers,adoption is not without its challenges.In fact,31%of M&E leaders ci

6、te technological advancements,including AI,as a top challenge,tied with cost as the most pressing issue facing organizations today.These challenges,however,seem to be a temporary concern for leaders in M&E as the sentiment toward AI in the future of the industry is overwhelmingly positive.Despite co